Being listed on the local directories and review sites gives the advantage to connect with the community, create relationships and interact directly with clients which can help you compete with other big brands on the high street.
Local business listings online help the small businesses connect with new customers as they cover every industry you can imagine and get your business noticed by the search engines as well as future customers who search for your products and services. For example, when someone wants to find a garage or auto mechanic in the neighbourhood and they do not have a specific address in mind, they’d search on their favourite search engine. In a few seconds, they browse entries from a business directory and make a choice.
Factors To Consider While Choosing The Right Review Sites and Local Directories
When you are submitting and claiming your business listings on review websites and local directories, there are various options. Blurbpoint lists some important factors to consider while determining which review sites and local directories would be the best for your business.
Search Your Business On Google
The first thing you’d do is search your business on Google and see whether your business is already listed on some review site or local directory. If not, you need to claim your business on various local listings. Simply go to your profile and look for the Claim your business link. This will help you claim your business listing on a particular directory.
Why should you claim your business?
If the user wants to submit or find your business reviews, they might get into any of these online channels. Make sure you put the best foot forward by claiming your business listing. When it comes to leaving reviews about your local business, there are some popular review websites to choose from like Yelp, BBB, CitySearch, Glassdoor, etc.
Find More Citation Sources By City or Category
Using the citation sources by Category, they will help you find the best local directories and review sites for your business type. For example, for Restaurants, you can take advantage of sites like Zomato.com and TripAdvisor.com. The best citation sources by City can help you to find the best local directories and review sites based on your location. Some cities will list very localized directories such as the Washington post for USA.
Sign up for primary search engines’ local directories
The three well-known and most used search engines are Google, Yahoo, and Bing. All these search engines have their own review system and local directory. Google is more likely going to be your main traffic source, but it is good to get covered on Yahoo and Bing as well. Take a look at Blurbpoint Media listed on 10seos.com, a leading local directory for top SEO companies.
Google uses Google + for the local business listings, and it is absolutely free.
Yahoo has a Yahoo Local section which lists the basic business listings for free and enhanced business listings which offer enhanced contents, and more photos cost $9.99 per month.
Bing has a Bing Local section, and the listings are free.
Create a great Listing
Once you have claimed your business listing on review websites and local directories, the next step is fleshing out your business’ profile as much as possible. How? Here are a few tips to do that:
- Add your social profile links if possible. Even if the visitor is not your potential customer, they might be interested in checking out your Facebook page or follow on Twitter. You can also guide the user why this is important and have some articles link for their reference.
- Take the benefit of your options to enhance your listing content. This could include a PDF upload of your menu, slides from a sales presentation, a YouTube video, or any other visual information.
The one thing you must remember when completing your business listings is that your business value may get affected depending on how complete is your profile.
Dealing with Reviews
How to respond to your online business reviews may vary for different review websites. You can reply the reviews publicly to demonstrate your prompt and outstanding customer service by both helping the customers who have any problems and appreciating the happy customers.