Category Archives: SEO

How to Getting Your Business Listed On Local Directories and Review Sites

Being listed on the local directories and review sites gives the advantage to connect with the community, create relationships and interact directly with clients which can help you compete with other big brands on the high street.

Local business listings online help the small businesses connect with new customers as they cover every industry you can imagine and get your business noticed by the search engines as well as future customers who search for your products and services. For example, when someone wants to find a garage or auto mechanic in the neighbourhood and they do not have a specific address in mind, they’d search on their favourite search engine. In a few seconds, they browse entries from a business directory and make a choice.

Factors To Consider While Choosing The Right Review Sites and Local Directories

When you are submitting and claiming your business listings on review websites and local directories, there are various options. Blurbpoint lists some important factors to consider while determining which review sites and local directories would be the best for your business.

Search Your Business On Google

The first thing you’d do is search your business on Google and see whether your business is already listed on some review site or local directory. If not, you need to claim your business on various local listings. Simply go to your profile and look for the Claim your business link. This will help you claim your business listing on a particular directory.

Why should you claim your business?

If the user wants to submit or find your business reviews, they might get into any of these online channels. Make sure you put the best foot forward by claiming your business listing. When it comes to leaving reviews about your local business, there are some popular review websites to choose from like Yelp, BBB, CitySearch, Glassdoor, etc.

Find More Citation Sources By City or Category

Using the citation sources by Category, they will help you find the best local directories and review sites for your business type. For example, for Restaurants, you can take advantage of sites like Zomato.com and TripAdvisor.com. The best citation sources by City can help you to find the best local directories and review sites based on your location. Some cities will list very localized directories such as the Washington post for USA.

Sign up for primary search engines local directories

The three well-known and most used search engines are Google, Yahoo, and Bing. All these search engines have their own review system and local directory. Google is more likely going to be your main traffic source, but it is good to get covered on Yahoo and Bing as well. Take a look at Blurbpoint Media listed on 10seos.com, a leading local directory for top SEO companies.

Google uses Google + for the local business listings, and it is absolutely free.

Yahoo has a Yahoo Local section which lists the basic business listings for free and enhanced business listings which offer enhanced contents, and more photos cost $9.99 per month.

Bing has a Bing Local section, and the listings are free.

Create a great Listing

Once you have claimed your business listing on review websites and local directories, the next step is fleshing out your business’ profile as much as possible. How? Here are a few tips to do that:

  • Add your social profile links if possible. Even if the visitor is not your potential customer, they might be interested in checking out your Facebook page or follow on Twitter. You can also guide the user why this is important and have some articles link for their reference.
  • Take the benefit of your options to enhance your listing content. This could include a PDF upload of your menu, slides from a sales presentation, a YouTube video, or any other visual information.

The one thing you must remember when completing your business listings is that your business value may get affected depending on how complete is your profile.

Dealing with Reviews

How to respond to your online business reviews may vary for different review websites. You can reply the reviews publicly to demonstrate your prompt and outstanding customer service by both helping the customers who have any problems and appreciating the happy customers.

Tips Simple But Effective Techniques to Find Readers for a Blog

If you are planning to launch a blog, it is important to know that you have your work cut out for you.  There is no denying that a blog is an effective marketing tool which your business must leverage. It is easier to use a blog to position your brand as an authority in your industry.

A blog also increases conversion and boosts traffic to your site. With a blog, it is easier to have quality content shared on social media which again enhances your brand’s online presence.

While all these factors point to the importance of blogging, it is important to appreciate the tough task ahead for you. Blogging is more than just posting articles. In fact, most bloggers fail because they approach blogging trivially.

As a blogger, you have to find readers who will gradually share your content and build an online community. This is the toughest part of blogging but you can use these following tips to easily find readers for your blog:

1. Start With Quality Content

It might be cliché but content is key in blogging. Most bloggers want to take shortcuts in order to avoid the arduous task of creating fresh content. Your content has to be useful and unique. It has to add some value to the reader. This is a foolproof strategy to find new readers. Posting quality content increases the chances of the content and your brand being shared on social media, which is the dream of every marketer.

2.  Start Linking to Others

The maxim that no man is an island applies aptly in blogging. You cannot expect to get noticed without linking to others. A good start is by linking and contributing to authority blogs. With time, readers will identify your quality content and visit your blog to learn more about your services.

It is however important to avoid randomly linking to others. Make sure you selectively look at the blogs you are linking to. Within a matter of time, you will start noticing an increase in traffic towards your blog.

3. Participate in Other people’s Comments

If there is one solid strategy to find readers for your blog, it is participating in ongoing conversations. There are many niche blogs where readers are meeting and looking for solutions. As an authority in the industry, you can leverage your expertise to provide invaluable information and also establish yourself as a blogger worth following. Make genuine comments on other people’s blogs and this will in turn earn you followers.

4.  Update Frequently

This is a cardinal rule in blogging but one that is easier said than done. Consider that you already have a lot of other tasks to carry out and you start appreciating the reason why you don’t find fresh content on most blogs.

If you plan in advance by creating a posting schedule, you will find it easier to update your content regularly. It doesn’t have to be daily but remember, if you have quality content, don’t keep your readers waiting. Search engines love such content too.

Still wondering how top bloggers get thousands of readers? It starts with these simple blogging tips. Go ahead and try them out.

Here Benefits of Guest Posting to Your Online Audience

Writing guest post for a guest posting service is an imperative strategy you can use to grow your blog platform and readership. Continuous blogging and posting on blog posts helps in the whole process. It is, therefore, important to understand that guest blog posting service means publishing and writing articles for other people’s blogs. Doing this on other people’s sites helps in getting to the right audiences you are targeting.

Guest blog posting service is a massive way of connecting with other readers and marketing yourself. Writing on other blogs for some time will overlook an essential discipline for growing your personal popular blog. Be keen not to head to such a direction. Below are some reasons that make blog posting an essential strategy for all bloggers to build own online influence.

1. Guest Posting Service Builds Relations

Bloggers require good content. When you are the right blogger who adds value to other people’s blogs will help you in growing relations with other bloggers. The largest amount of conversations that take place on the internet come from bloggers specifically from social media channels like Twitter and Facebook. In most cases these conversations are very influential. Thus, the need to have friends.

When you build friendships with other bloggers via guest blog posting services, you will be growing your influence on social media realm, which will lead to getting more subscribers.

2. Guest Blog Posting is Crucial for Search Engines

The single non-negotiable item you need in guest posting is that the blogger should include your blog’s link somewhere in the post. In most cases, he will place the link either at the beginning or end of the blog.

With time, the backlinks will raise your blog’s value in the search engines, making it easy for visitors to find your content easily through Yahoo, Bing, Google, and others.

3. You Get Introduction to New People

Perchance, the best notion of guest blog posting service is that you will be entering an established community and pass your message across. You will be able to make a connection with new people that will benefit in the event you do it in the right manner.

If by any chance, you are doing value addition to a conversation, you will realize that you will be making more conversions over time to new fans, readers, and followers. Equally, if all you are doing is selling or asking, you will become famous, but with a non-desirable reputation because you will not want to be the person hawking a personal agenda. The rules are that you need to be patient, add value, and help people. You will win over time.

4. What of the People Who Post on Your Site?

You need to be fan that allows other people to do guest blog posting on your site. You should also put into consideration offering a guest posting service on your blog if you have not started doing so. When asking for opportunities for posting on other people’s blogs, make sure that you are making sense. Making sense allows your developed relations to become mutual. Other blogs will start blogging about personal guest posts and link them from their blogs giving you a great link juice. This should be a practice of all fans.

5. Rules of Becoming the Right Guest

When you provide guest blog posting services for other people, you should follow the steps below:

  1. Link the post from your blog
  2. Run several promotions on twitter
  3. Share the post via Facebook
  4. Thank the people
  5. Make sure that you stick around for responding to comments on your post.

Since only a few people do this, it is a very crucial idea for choosing to get people to make post on your site or other posts. Make sure that you place your name in a new community.

Best 6 Education Programs That Will Make You An Expert in SEO

There is a huge amount of information out there about SEO. And so, if you wanted to, you could probably self-educate. There are several problems with that strategy, however. First off, you don’t know what is actually good and what is of lower quality. In that way, you might end up pursuing a sub-par or outdated strategy (For example, the SEO landscape changes very quickly). Another problem is that when you learn the subject in this way, you’re going to learn a rather piecemeal approach, as you learn what you find. That means there is a chance there will be serious holes in your understanding.

You can sidestep all of those problems simply by following one of the many courses that are out there. And there are quite a few. Some of them are free. Some of them are quite expenses. All of them will give you a good oversight of what SEO tactics and web marketing strategies will work for you and will teach you how to implement them.

Sound good? Then let us stop talking all this up and get straight to it, shall we?

SEO Certification Course

Another course by somebody who knows their stuff, the instructor here is Dany Dover. He wrote the best-selling “Search Engine Optimization Secrets”, was the Senior SEO manager over at AT&T, the lead SEO at SEOmoz.org – yes those are the same guys who we mentioned above – and is the co-founder of making it click.

This course will put you back $399, which is a little cheaper than the ClickMinded course. The course work will take somewhere between 25 to 35 hours to complete.

Note that you can try out some of the aspects of the course on the site (just follow the link above). These are only previews, so they’re not complete, but at least you’ll get an idea of whether this is worth your effort and your dough.

The reviews online are mixed with some saying it’s fantastic, while other being less impressed. Of course, this always happens online. I’ve seen some of the best courses still talked down to people, but it’s something to be aware of, particularly if you want to buy essays or another college papers because first, you should check reviews at Paperwriting.reviews.

SEO training course by MOZ

Over at Udemy (the online platform for learning and teaching courses), Moz offers a great choice for those starting out in SEO. The courses have been attended by nearly 100,000 students and still has an impressive 4.3 stars (which obviously means it’s not just their own staff updating it, right?).

Moz, for those of you that don’t know, is an excellent online marketing company that offers a lot of tools for people who are trying to learn SEO as well as online marketing. They’ve also got some very insightful articles on their main site, so I have no doubt in my mind that their SEO program will be fantastic.

The best part? This course is absolutely free. So even if I turn out to be wrong, you’ll only have lost the time you invested. You get a certificate of completion, in case you want to find work in the industry. It is also compatible with the iPhone, iPad and for Andriod, which means that you can learn SEO while you’re on your way to your regular job.

ClickMinded

This course is given by Tommy Griffith, who is the SEO project manager over at AirBnB. And as you no doubt know, they rank exceptionally well – so there is no doubt he knows his stuff. Of course, to get such a highly qualified teacher, you will have to pay. And it isn’t exactly peanuts. The full course will set you back $497 US.

Fortunately, there is a free trial that you can try out, which will give you some of the basic details. In this way, you can check out what you think and if you like it. From there you can decide if you can actually try the course out or if you’ll go look elsewhere.

Over at immobile the course gets 5 out of 5 stars as well as the prize for best of 2014. The users themselves rated it at 4 out of 5 stars, but that is pretty meaningless as there have only been 3 ratings – which might well simply be the teachers of the course!

The course includes a huge number of topics, including

  • Introduction to SEO
  • On-Page Optimization
  • Off-Page Optimization & Link Building
  • Technical Optimization
  • Internationalization & Local SEO
  • Panda, Penguin, and Hummingbird Updates
  • Starting a New SEO-Friendly Site from Scratch
  • Recommended Tools & Services

.University of San Francisco Advanced Search Engine Marketing

The university of San Francisco – which ranks 107thin the 2017 ranking – is an impressive place to get certified by. For that reason, you should seriously consider their Advanced Search Engine Marketing degree.

Here you’ll not just learn the standard SEO tricks, but also the common pitfalls that you’ll want to avoid, like black hat tricks which eventually always get discovered by Google (and anybody that implements them harshly punished.

Even better, this course doesn’t just give you videos to watch, like the other courses do. Instead, you also get actual live class time with professors, where you can ask questions and get direct feedback. Now, that is a bit 20thcentury, admittedly, but it works for some people. Of course, the fact that you’re getting actual fact to fact time does put you back considerably. This course will cost you $1,495 US.

Search Engine Marketing Course

The idea here is that you work through the courses at your own pace and that you take as long as you like – provided you continue to pay the $99 US per month to keep your access. There are quite a few courses that you can take, including SEO starter, SEO advanced, PPC starter, PPC advanced, keyword research, link building, website usability and copywriting for PPC.

Each course has several lessons, so it will probably be a bit of a struggle to actually finish it in one month. So yeah, expect that to set you back at least 200 US. Still, that’s not so bad in comparison to some of the other courses, right?

Do note that if you want to get certified, you’ll have to pay an additional $295 US.

Online Marketing Institute Certification

The OMI is a hard company to know for sure how good they are. That’s unfortunate, seeing as they charge 859 US for their course! The problem is that those places that do give a review seem to be affiliated with them, which means they’ve got a bit of a conflict of interest.

At the same time, if you check out their blog and their material, they do seem to have a good grasp of what SEO means and how to make you good at it. Still, that’s not a lot to go on if they’re asking you to fork over that kind of money. I think the people over at reviewtopia explain it all very well, so check out what they’ve got to say, check out what courses you can and then make your judgment based on that.

Or, you know, you can go for one of the free alternatives first. That’s never a bad idea.

So there you have it, a whole list of different choices and options that you can try out to get ahead in the SEO field. Yes, quite a few of them are quite expensive (Though not all of them) but they will give you a great deal of information about how to get into this game properly.

And though you might be able to learn all of that on your own if you just read enough articles, you won’t get accredited that way. And being accredited can be incredibly useful if you’re trying to break into the industry as a newbie.

Do note, whatever course you decide to take, make sure that you have a platform that you can try out your strategies on, be it a website that you have or that you’re managing. It is vitally important for you to learn by doing, as that will make it far more likely that the information sticks around.

And that’s important, as a lot of these courses will close their doors after you stop paying, which means that whatever videos and lessons they have are suddenly once again locked to you. At that point, you really do want to make sure that you’ve got everything down and can recite it backward. And the absolute best way to do that is to learn by doing.

After all, knowledge isn’t the same as information. You can consume as much information as you want and still not be knowledgeable. The only direct application will do that for you.

Info Your Site Search May be Hurting Your Conversion And Bottom Line

On average, nearly SEO of e-commerce shoppers use the website’s internal search engine to find the product they are looking for. Since they are likely to be in the final stages of the buying process and have a specificintent, using site search indicates higher chances of conversion among those who use search, compared to casual browsers.

Every online retailer wants to increase sales, that’s a given. And yet, it’s amazing how many e-commerce sites fail to perform some of the basic optimization processes that help boost profitability and conversions. Site search usability is one of the core areas which, if not fully optimized,can cause visitors to quickly head over to a competitor’s site, where it may be easier to find what they’re looking for.

Only SEO of companies have dedicated resources to optimizing the e-commerce site search experience, while SEO of retailers are ignoring it altogether. While most retailers still seem to underestimate the importance of a finely tuned site search, this trend is gaining momentum.

If you own an online shop, look at it from the customer’s perspective, which should be easy since we all shop online. By now, we are accustomed to the “search-as-you-type” functionality, and we don’t just expect it from Google – we expect it while shopping on any e-commerce website. And, as you may also notice at one point or another, there’s a considerable difference between generic implementation and what happens when you start typing a keyword into an advanced, clever search bar.

According to various digital trends & reports, an optimized site search functionality improves conversion and sales for several reasons. Here’s why site search is one of the best areas to invest in on your own site:

  • Leads to increased site usage
  • Results in more return visits
  • Delivers better overall user experience
  • Contributes tobranding
  • Improves customer retention and loyalty rates

You might be thinking, ‘my site is already awesome. My graphics are easy on the eyes. My content is on point. I offer some of the best products or services in my industry. I’ve conducted comprehensive research on my target audience. What’s causing my conversion to lag behind?’

Well, there are several ways your sitesearch may be hurting your conversion and bottom line. Have a look at them, and see if they apply:

1.  Search trends

In an e-commerce business, if the search trends aren’t apt, chances are that buyers may not return, resulting in a missed opportunity for conversion. Some search trends are seasonal and easily predictable, while others may appear suddenly and for particular reasons that are virtually impossible to pinpoint or predict. Keeping track of all the upwards and downwards trends will help you manage your inventory more efficiently and present more relevant results.

2.  Marketing-related insights

Some customers search in unexpected ways, using various synonyms and phrases when they are looking for a particular product you may have named and described differently that what they imagine. If this is the case, a low AdWords quality score and CTR, and SEO efforts may be the biggest constraint in your conversion. Therefore, it’s best to align your marketing copy with your customers’ language – despite your best efforts to be cool, innovative or original.

3.  Product-query relevance rank

An importantbut rarely provided insight, is how specific products rank in terms of relevance for a given search term, and how that rank changes over time. Search engines strive to interpret the intended meaning behind a search query, and provide the most relevant results in the most pertinent order for each individual user. If the product query or a search term is not relevant, then there will be a decline in conversion rate.

For example, perhaps you’ve always assumed mid-November was the best time to promote the winter collection of a particular clothing brand, but when looking at trends in product rank for searches of that brand you might find that customers are engaging with the winter collection much earlier than expected. Understanding when and which products are more relevant to the search query can help guide other decisions related to in-store navigation, merchandising, and promotion – particularly if there are seasonal changes. Search is often your best real-time pulse to learn the shifting demands and needs of customers.

4.  Low conversion rate and average order value

If your conversion rate and/or average order value (AOV) are low compared to search visits, it is likely negatively affectingyour bottom line. Both of these are vital KPIs and are more indicative or success thantraffic or organic search visits. So, if you want to promote your on site search box, get a redesign that encourages your visitors to use your search functionality.

5. Navigation issues

On which pages are most site-searches initiated? When a customer enters a search term, if that certain page shows an uncharacteristically large amount of initiated searches, it could point to problems with your product categorization as well as in your site’s navigation. Site search tools provide a powerful and familiar means to help with navigation elements.

6.  Less filtering options

If a user is not able to narrow down their searches using a variety of sorting tools to filter the product selection, then the conversion rate may drop. That’s why filtering options are essential to a sound user experience,including product category, price range, size, brand, color, and user ratings. The more filtering options you can offer, the better it is for the buyers looking to narrow down the search to their preferences.

7.  Zero results pages

Site-search result pages that turn up blank – particularly due to synonyms or typos that aren’t recognized – can result in failure to convert. Avoid displaying empty results pages at any cost. Delivering null or irrelevant results can cause visitors to assume you don’t carry the product they’re looking for – or anything similar to it – andhead over to your competitor’s site instead. This problem is minimized by using an advanced site search engine. If you’re using an e-commerce platform with a built-in search feature, there are ways to reduce null-results by improving your products’ meta data.

In a nutshell, make sure your site search engine is fast, relevant, can handle misspellings and is capable of evolving through learning user behaviour. Even small, simple improvements can lead to improving your conversion rate by as much as SEO, and we trust you won’t stop there.

This Why Most eCommerce Stores Don’t Succeed

In today’s fast world, most of the people (who uses the Internet) buy products/services from eCommerce websites in order to save their valuable time and energy. This trend has prompted entrepreneurs to set up their eCommerce websites so that they can reach out to maximum number of people within a short duration of time & accelerate their sales.

Running an eCommerce business can be an exciting feeling. But, apart from several benefits, there are various fatal challenges that can lead eCommerce business owners to a complete fiasco. Many passionate chaps in eCommerce field pursue their own entrepreneurial dreams with great zeal, but their long-awaited dream (of having a recognized eCommerce brand) gets shattered within a few years. In this article, we will analyze why so many eCommerce business organizations fail miserably. Just go through the below-mentioned points carefully.

1. Inappropriate Website Design

It’s a fact that customers are more receptive to a website which is visually appealing, easy to navigate and offers the exact information (quality content). If your website is complicated and has clutters (such as lots of advertisements, too much visual content-several sliders & popups, cookie warnings, complex navigation etc.), visitors swiftly lose their passion to browse your website and leave immediately without taking any action. Such disappointed customers never come back to your site in future. This causes a sharp decline in website traffic, leads, sales, email subscriptions, etc.

●    Solution

Keep the structure of your eCommerce website simple and straightforward. Make sure that it is visually appealing and has all necessary elements that help visitors to buy products/services quickly and easily.

Get your eCommerce website designed from expert web developers/firms that have expertise in eCommerce site design and development. You should always renovate your website design & its layout as per the changing taste of buyers. Make sure that visitors have pleasant browsing and shopping experience on your eCommerce website. It works a lot for your business. A happy customer not only buys frequently from you but also recommends your eCommerce portal to others as well.

2. Flawed Content Marketing Strategy

Having a pre-defined content marketing and its timely execution is vital to gain success in the eCommerce business. You must be aware of the fact that customers don’t get any chance to inspect the products physically when they are about to buy from your eCommerce portal. So, it is your content presentation style, which lets them have a basic idea of the product and encourage them to buy.

The problem is, most of the eCommerce website owners don’t have a well-defined content marketing strategy. As a result, they use unfair practices (such as copying content from other’s website, using the same product description, again and again, spinning the content which is already live on other websites, etc,) to meet their growing demands for website content. A flawed content marketing plan can be a complete disaster for any eCommerce website as it doesn’t drive customers to buy products and services.

●    Solution

Just create fresh, user-centric & meaningful content and update your eCommerce website regularly. It will encourage buyers to visit your site, read out the content and buy the products they need. Always keep in mind that content development is a time-taking process. So, if you face the shortage of the quality content, avail the services of digital marketing agencies that offer content development services. You can discuss your specific needs (in terms of content) with the content marketing agency and get your desired content created easily and effortlessly for gaining the ultimate goal of your eCommerce business.

3. No Customer Retention Policy

Today’s eCommerce business is full of competition. There are many e-retailers who try to grow their eCommerce sales and increase their market share. So, for serious entrepreneurs, every customer is important from whom they get business.

From time-to-time, shoppers encounter issues in your eCommerce operation such as finding a faulty product, request for product replacement, money back, product not delivered on the due date, etc.

If you fail to address the legitimate concerns of customers, it will make them unhappy. This may affect your business negatively as disappointed customers not only stop buying from you but also dissuade others not to buy from your website.

●    Solution

To avoid such hassles, you should display the product replacement, return, money back policy clearly on your website. Also, you must have a clear-cut customer retention policy as how will you address the concerns of customers and get them back.

4. Low Visibility In Search Engines

It is one of the main reasons why eCommerce businesses fail in just a few days, weeks, months or years after their commencement. When you launch an eCommerce website, it should be placed well in the SERPs. When visitors look for products/services using their preferred search engines, they may find your website or its pages in results (depending on its ranking) and buy from your site eventually.

If your website has lower placement in search engine results, it is possible that visitors may not reach your site through search engines. If your site ranked low in SERPs, then you will miss-out on various business opportunities from organic search.

●    Solution

When you operate eCommerce websites, make sure you implement the best practices of SEO to improve its ranking in search results. A decent ranking in search engines means more traffic to your site.

However, eCommerce website optimization is not an easy task to do. If you don’t understand the ifs and buts of eCommerce SEO, it will be better for you to hire digital marketing experts/companies to perform that action. They will optimize your eCommerce site as per the latest trends in SEO and give you the desired output. You must have a separate budget and strategy for this.

5. Use of Outdated Technology

There are many eCommerce websites that fail to sustain long owing to the use of flawed or outdated technologies such as a poor selection of eCommerce software platform, CMS, server, OS, internet technology, etc. while you make blunders in this context, you face numerous issues related to the security, usability, scalability and performance of your eCommerce.

●    Solution

Be smart and make sure you are making no mistake when it comes to the use of various technologies to operate your website.

Use the best quality and robust operating system, server, website builders or CMS, antivirus, extension, plugins, Internet security technology, etc, and make your website user-friendly as far as possible.

6. No scrutiny

When you operate eCommerce business, you need to monitor, test and analyze the performance of your eCommerce website regularly so that you may face different challenges with a high level of confidence while handling day-to-day operations, customer queries, request for product’s purchase, etc.

If you don’t analyze the performance of your website, it will jeopardize your eCommerce business sooner than later.

●    Solution

You should check the performance of your eCommerce website at regular interval. If you can’t do that due to some reasons, you can use website monitoring services easily. This will help you to trace flaws in your eCommerce website and eliminate them in time.

7. Staff Dissatisfaction

When you leap into the world of eCommerce business, you have to compete against several established eCommerce business brands. In order to attract the customers (while facing tough competition from your rivals), you need to have a team of highly motivated staff so that you can operate your website smoothly and cater the needs of customers.

To operate an eCommerce website and keep it live 24*7/365 days, various professionals have to work for prolonged hours. It is observed that entrepreneurs with limited monetary resources fail to compensate benefits to their working staff and provide them pleasant and amicable working environment. This results in great dissatisfaction in working professionals which ultimately reflects in the performance of eCommerce websites.

●    Solution

Make sure that you have enough budget and business plans to finance your eCommerce website and motivate your staff for the development of your eCommerce business. A team of passionate and innovative professionals can go extra miles to develop or expand your eCommerce business and provide you the maximum returns with a little investment.

8. Credibility issue

There are millions of people who want to buy online, but they hesitate to do so because of their fear of leaking their sensitive information or online frauds. If your eCommerce website has security issues (such as frequent online attacks, data breach, several down times, etc, ), then customers will not deal with your business.

●    Solution

Handle website security issues with the utmost care and ensure that your website is safe for transactions. You can do the following in this case:

  • Add an SSL certificate to your eCommerce website. It makes online transactions safe and prevents online bully elements from accessing the sensitive data stored on your site’s database.
  • Add several payment options to your website.
  • Display reviews and testimonials.
  • Conduct security audit from time- to- time and eliminate security holes and
  • Ensure a strong social media presence.

Take Away Idea

These are many reasons that assert why eCommerce business ventures fail despite their fabulous launch. If you planning to try your luck in eCommerce business and be successful, implementing these recommendations will help you to prolong your business without any fail.

Top 5 Handy Data Management Tips for Bloggers

As a blogger, data management is simply the development of policies and practices that help you manage your content in an effective manner. It’s a policy based approach to handling and organization of internal data. This ranges from creation, initial storage, usage, and discarding. Lack of data management will make it hard for a blogger to maintain a fresh, engaging, interesting and insightful content or data. The blogger’s data could be photos, content, videos, or gifs. Here are five tips for data management.

Pick a Data Handling Platform

This is the most critical decision you’ll have to make as a blogger. As a blogger, data management is simply the development of policies and practices that help you manage your content in an effective manner. Based on your editorial calendar, chances are that you’ll develop some of the content weeks or months ahead of time. This means you’ll need a readily accessible, simple, secure and powerful data storage platform. There are lots of different data storage gadgets and platforms out here. You have to pick one based on your budget, type of content, safety issues and reliability of the platform or gadget. Ensure that the mode of storage chosen can manage, monitor and protect your data for the entire time that it’s needed.

Budget for a Backup

No matter how safe or secure your storage is, it can still lose your data. This could be through hacking, damage, human error, or it could also get lost. This necessitates the need for a secure backup or a retrieval system. There are a number of software that can act as effective retrieval systems. The most common backup system is the cloud. Even then the cloud is not failsafe as it can also suffer cloud outages. You could have one physical data storage backup as well as the cloud solution depending on the sensitivity and value of the content. The blogger’s data could be photos, content, videos, or gifs. Here are five tips for data management.

Organize Your Data

There is no use getting a secure data management unit if the data itself is jumbled up. Find a way to organize your data for ease of retrieval and use. Data organization is the primary goal of data management. Depending on your editorial calendar you could organize the data based on chronology, themes, alphabets, or sensitivity. This will make it easy for you to know which data exists and where. It will also help you to have a clear direction, the evolution of your digital data, and how well you have utilized it. This ranges from creation, initial storage, usage, and discarding. Lack of data management will make it hard for a blogger to maintain a fresh, engaging, interesting and insightful content or data.

Examine the Data Copyright Aspects of Apps

Given the evolution of technology, chances are that lots of the data will be used on apps and uploaded on app platforms. That’s why you have to examine the data policy of the apps that you choose to use. One of the issues is that some apps have a policy in which you lose the copyright over your content once it’s uploaded onto the platforms. This means you have to be willing to live with the possibility of unauthorized data replication by third party players. If you aren’t comfortable with their data policy then opt out of using that specific app.

Buy Great Analytics

Data is only as useful as its ability to generate great outcomes. That’s why you have to make sure that you have great data tools that help you generate the best metrics and variables from data. This comes in handy when you are working with clients and you need to provide them with proper outcomes of a typical products campaign. This also means you’ll need to adopt simple, effective and affordable data reporting tools like excel reporting tools to help you manage the reporting process. Most often data is only as good as its ability to give a proper and useful report to end-users. Great analytics will also make it easier for you to gauge the progress of your blogging experience.

Remember your blogging experience means you are primarily dealing with data. Great analytics will also make it easier for you to gauge the progress of your blogging experience. This means every aspect of data, from creation, storage, presentation, analysis and eventual deletion have to be taken into account.

Here 10 Crucial Online Metrics and How to Use Them

If you’re running a business, you’re going to want to know as much about your customers as possible; customers equal sales, sales lead to profit.

And whereas it was once quite difficult to accurately gauge the success of a marketing campaign, with the induction of online metrics, business owners now have immense amounts of data at their disposal that provides them with all sorts of feedback as to how well they’re connecting with their targeted consumer base.

The key though is knowing which metrics are relevant and which ones aren’t so useful.  Checking out tools such as Google Analytics and attempting to discern what you should be focusing on and which metrics you should be ignoring, can be a trick task and implementing the  wrong numbers into your marketing strategy can not only be a waste of time, but cause your sales to sink like a stone.

But don’t worry, I’m here to help you know what’s what.  Here’s a list of 10 crucial online metrics and how to use them.

1)  Website Traffic

Right off the bat, it’s knowing the level of overall traffic your site is receiving.  Monitor the ups and downs in site visits as they relate to any particular campaigns, the time of the year, or special events either your business holds or are just occurring in day-to-day life.  For example, when you put a product on sale, promote the sale through some online advertising and watch how it affects traffic to your site.  If traffic goes up, you know the approach worked, if not, move on to something else.

2)  Traffic Sources

While overall traffic is king, for marketing purposes it’s important to know where it’s actually coming from.  Is your traffic primarily coming through Google searches, is more of it being driven by people coming directly to your site by typing in its web address, or are people bouncing onto your site from referral sites?  Knowing what’s coming from where is a good way to understand which types of marketing strategies are working for you and which ones aren’t.  For example, if most of your traffic is coming through a URL, then visitors know who you are before they get there which means you’re effectively getting your name out there, while on the other hand, if people are mainly discovering you through related sites or general searches, you might want to look into an ad campaign to word of your business directly to consumers.

A key aspect regarding sources of traffic metrics is knowing the percentages.  If less than SEO of your traffic is coming through searches you’re website probably isn’t ranking well on the search engines.  You want your referrals to make up about SEO of total site traffic, with the rest being from people reaching you directly through your site’s URL.  The goal being to create a well-rounded customer base to that you’re not putting all your eggs in one basket.

3)  New Visitors/Returning Visitors

An important distinction between types of visitors to your site is how many are coming to your site for the first time vs how many have been there before.  Typically these metrics will show more first timers than those returning, but if the ratio leans to much towards newbies it can be a sign that you’re not doing enough to encourage people to come back after their first visit.

While the reasons for a low return rate can vary, a good thing to examine first is the quality of the content your site provides.  If it’s not useful, easily accessible and interesting you’ll probably want to start making some improvements.

4)  Conversions

You can have awesome levels of traffic, but in the end, it’s the conversions that matter most.  With the various online analytics tools like KISSMetrics or Mastergrades, you can do such things as track how many potential customers begin but fail to complete the purchasing process, view the number of people who’ve downloaded content such as a free eBook, then left the site never to return, or check how many visitors had a shopping cart ready to go and then abandoned them.  By studying the conversion metric, you gain insight as to why your visitors aren’t going all the way through with their purchases.  Is it that your site lacks a clear, simple checkout process?  Should you be providing more detailed information about your products?  Or is it simply a case of your prices being too high?

By monitoring this metric, you can start to ask yourself the right questions – only then will you know what adjustments to make in order to boost sales.

5)  Which Pages Draw the Most Traffic and Lead to the Most Conversions

While the homepage is where visitors usually wind up first, it’s not necessarily the page that leads to the most conversions.

Often times the most popular pages are the ones that provide the most relevant and useful information – something that writing services can provide – such as blog posts and case studies or even ones that offer fun competitions.   These are the pages where you want to spend the most time optimizing with effective SEO since they can be used not only as a gateway to other pages on your site, but also as a place to highlight your product.

Methods of SEO include inserting keywords into your content, incorporating add links and adding links and banners.

6)  Interactions

Besides seeing how many visitors are landing on your site and where they’re coming from, it’s important to monitor how many interactions your average visitor is performing.  From subscribing to your email to signing up for your newsletter to clicking the “like” or “share” button, the more key interactions you can generate the greater the chance you’ll get conversions.  You don’t have to be passive with regards to the interactions either, by asking visitors to review products, putting together a social media group or hosting a competition, you can leverage your interactions into increased engagement which often leads to more sales.

7)  Cost/Conversion

It’s great to get sales, but you need to know what you’re spending to get them.  By studying the cost per conversion metric, you’ll be able to see if your pay-per-click marketing campaign on AdWords is paying off.  Knowing what the cost of each click is and how often they result in conversions is crucial to determining whether or not you should stick with the current strategy.  If things don’t make financial sense, it’s time to switch it up.  One way to stay in the black is to create a budget that’s set around the value of each conversion and then compare it to how much better you could be doing.

8)  Exit Pages

Figuring out which pages visitors are most frequently jumping off your site from is a great way to optimize your site users experience and keep them until they convert.  Does the layout of a particular page make it difficult to navigate, causing frustration and a higher exit rate?  Is there a page within the conversion process that becomes confusing?  Understanding where and why your visitors are leaving your site early is the key to making the necessary adjustments to increase sales.

9)  Keyword Effectiveness

Keywords are key and you need to be constantly monitoring them.  By altering and adapting your keywords you will stay in tune with what consumers are typing into the search engines, allowing you to track your site’s ranking for keyword usage.

10)  Bounce Rate

Bounce rate, the rate at which a visitor lands on your site and then takes off immediately.  Sometimes the visitor just wound up at the wrong site, but often it’s because you’re not offering the info they’re looking for or that the page is simply taking too long to load.  The key is to balance minimizing bounce rate without drawing in a lot of traffic that doesn’t belong there in the first place.

By implementing site optimization and testing, you can determine what it is that leading to a high bounce rate.  Split testing is an effective method of figuring out what works and what doesn’t.  Trying out various calls-to-action, creating different or fresh content or inserting different keywords can lead making your site more attractive to your targeted visitors, thus lowering your bounce rate and leading to more conversions.

Information Needs and Benefits of SEO Training

Search Engine Optimization or SEO is one of the most effective and best Digital Marketing methods. SEO provide you better site than the other sites in response to a search query. SEO is an integrated part of online business. Basically SEO deals with web designing, content writing and graphics designing.

With the changing technologies the SEO tools and techniques are updated from day to day. In each and every SEO training institutions you will find some common training features, such as: Framework Based Training with Process Oriented Results with Re-Capture Technology, Processes oriented Training with Ethical Innovative ways with Placement Assistance, On Process Training Methods Given by Experts in SEO Corporate Professionals, Hands on Real Time Projects Experience & Opportunity to work in Real Time Projects, learn the Technology By Leading Real-Time Consultant in Specific Timings, Reasonable Course Fee with Free Software installation & Free Materials, Professional Based Training With SEO Real-Time Scenarios Basis etc.

The popularity of SEO services has increased among young generation. To get a covetable job with fat salary at any renowned SEO company you have to be a well trained SEO expert.

At present time SEO training skill and knowledge about Search Engine Optimization is very essential for every Web owner, Web designer and Web developer. If you lead an online business you should obtain SEO training in kolkata, which will help you to make your online marketing as a successful business.

You can complete your SEO training in Kolkata without spending too much money and time. SEO training method is very simple. SEO training in Kolkata will provide you SEO strategies that you will be learned easily. Now, at the present time at the competition market, your SEO training will help you to lead your online marketing domination successfully. Searching online SEO training institutions is the best way for you. It will help you find the best SEO training institution in affordable price. Students having prior knowledge of internet surfing and social marketing get an extra advantage at every SEO training institutions.

The expert trainers at Kolkata SEO training institute provide you the bellow mentioned SEO training courses;

Searching Fundamentals
Search Engine Optimization
Major search engine such as Google, Yahoo, Bing and keywords on World Wide Web
Google AdWords and AdSense
Promoting websites online
Social media optimization
URL rewrite for SEO
Social Media Optimization
Various SEO tools
Content Management Systems
Content Writing Techniques

The major institutions of SEO training in Kolkata provide both onsite optimization and off-site optimization courses. SEO training in Kolkata is very helpful for students who eagerly want to build their career in SEO field. Most of the SEO training institutions in Kolkata are short-term. The SEO training course in Kolkata is suitable according to the demands of fresher. You can start tour SEO training in Kolkata at any time from the date of enrolment.

Some Kolkata SEO training institutions provide fresher to complete live project training and real time training in SEO. The SEO training institutions in Kolkata also teach you latest SEO techniques, tools and information. After finishing training your performance will be judged and you will be offered a suitable job.

Tips to Refine Your Approach to Online Business

The business world is entirely different than it was just 20 years ago. Currently, you need an online presence regardless of your business type. Merely owning a website was good enough for marketing in the past, but you must think on a higher level than before. Learn how to refine your approach to online business so that sales grow on an exponential level.

Concentrate on a Targeted Group

Target your online customers with attention to their groups. Targeting your audience is critical to success because you’ll see more sales with less effort as a result. Create social-media accounts that take followers’ locations and ages into consideration. Target your younger audience with hip products that speak to their age. Draw up an entirely different marketing strategy for older consumers. By targeting your advertising, you’ll see a better response during sale times.

Expand to Guest Blogs

An online business has many facets to it that are actually off the homepage. If blogging is part of your marketing strategy, try guest blogs on other pages. Some companies, such as The Rainmaker Institute, realize that by guest blogging, you’re spreading your name to new faces. Link back to your website so that traffic moves freely between the pages. Guest blogs also help your colleagues’ businesses so choose your sites carefully. Your article should be on a page that’s relevant to the subject.

Look at Conversion Rates

Some companies operate a website without any attention paid to the hidden analytics. Use this information to guide your marketing efforts. There are definite conversion rates in the analytics, which tell you if customers are buying or leaving the site with each hit. Learn about when and where a customer left your site so that you can alter the page as necessary.

Consider a Mobile Element

Your online presence can’t be limited to a basic website. Look at mobile applications or apps that are used in your industry. Evaluate your business’s core details, and create an app that’s helpful for consumers. Product listings, store hours and other information should be part of the app. Don’t make the app too detailed, however, because it’s meant to be an on-the-go tool rather than a comprehensive look at your company.

Don’t overlook the importance of email marketing in today’s business landscape. A weekly newsletter sent out to your loyal customers may not be read in its entirety, but it puts the business’s name front and center. Being a familiar name in a sea of choices only makes decisions easier for consumers. They’ll pick your company based on familiarity and comfort with the brand.