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Some Reasons Successful Personalization Is So Important

When you walk into your local store and the person behind the counter knows your name, what you need and why you need it that makes you feel special. It makes that business suddenly feel like not just another place, but like a part of your social circle.

Personalization can do the same thing. It can create a personal connection between you and your customers. And it doesn’t even just have to be the handful that come in regularly. It can be nearly anybody that’s visited your store before. You can greet them by name, make them feel welcome and give them exactly what they’re looking for – like offers on the products that they are interested in. In this way you can create a personal connection and in the process turn occasional visitors into loyal customers.

But be careful

The thing is, you do have to make sure that your attempts to market are actually successful, because – like is always the case when you know private information about your customers – it can get creepy pretty quickly if dealt with incorrectly. For example, when you know things about people before their closest family does, that can provoke some pretty angry reactions.

So let’s look at some of the things to look out for when you’re personalizing your message.

Garbage In Garbage Out

The above phrase is well known to all statisticians and data scientists, but often not considered carefully enough by those not familiar with the field. GIGO means that data science is not magic. Instead, the quality of your conclusions can only ever be as good as the data that you put in.

If you put in incorrect data, then you’re going to get the incorrect answer. So, when personalizing make sure that you focus here first. Otherwise, you might end up sending a message offering entirely the wrong services to a customer, or even worse, calling one of you customers a slut. That really does not show that people are managing their data very well, does it?

Focus on the right customers

Modern businesses are obsessed with new clients. I honestly can’t understand why, as return customers are far more valuable than new one – with them on average spending SEO more on follow up visits. Also, you already know a great deal about them (and they’re fine with you knowing that).

Then there’s the fact that as they’ve already visited your site once, the chance that they’ll come back for even more consequent visits is much higher – thereby creating a loyal customer, rather than one that will buy your product once and who you’ll thereafter never see again.

Even better, loyal customers can give you some of the most valuable marketing you can possible have. And that is word-of-mouth advertising. After all, these people have already demonstrated that they like you brand. What more do you need to do to get them to actually advocate it?

So, as the saying goes, focus on the customers you already have and they’ll take care of the new ones. This is particularly true in the case of personalization. Also, remember to offer them plenty of discounts. After all, it can be incredibly upsetting to long-term customers to realize that other people are being offered better deals than they are.

Trigger marketing

Another thing that personalization allows you to do is trigger marketing. This is where you set up certain marketing campaigns not for certain times of the month, but for certain actions. For example, if somebody demonstrates an interest in a certain product, then you can hit them with vouchers for more of that product, or loyalty cards.

Alternatively, if certain shoppers show up regularly on your site and then you notice a drop off, then you can send them offers and deals that entice them to come back.

The great thing about trigger marketing is that if done correctly, you don’t end up cannibalizing existing sales, as you provoke sales that otherwise might not have happened. In this way, you get to have your cake and eat it too.

The Strategies That are Gaining Momentum

Social networking sites have grown tremendously and every other person can be seen online on some networking site at given point of time. With more than 1.86 billion active Facebook users monthly, it would be foolish to ignore such a big arena to promote yourself. Similar is the situation for other sites viz. Twitter, Pinterest, YouTube, Snap (earlier Snapchat), Instagram, etc.

With tools for live streaming and uploading videos apart from images and contents, there is a huge scope of marketing on social networking sites and engaging customers. Here is how you can focus on these sites and redesign your marketing strategy.

Videos and 360° Images

As said above, 360°images and videos can talk a lot about your products, services and brand. Videos are best when it comes to give that candid feel to customers and since the rollout of these features across many sites like Facebook, Twitter, Instagram and Periscope, many have already baked upon this strategy and reported success. Videos can be explanatory like about the products, about any experience or interactive ones that can include live sessions on product demos, answering queries, interviews, product reveals and announcements. 360° Images work great for showcasing your product, any place or any event held recently.

Creativity

Your brand needs to capture your customer’s attention by being super creative and standing out among others in the news feed. You might no longer want to use the stock visuals or images and need to start your creative juices flowing. There must be a right balance between your visuals and contents.

Influencer Marketing

What we think about this is placing your product or brand name on Facebook or Instagram account of a celeb to reach their fan followers. No. What it really means is getting the actual users to share their experience with others. You can start a discussion with a simple hashtag or with a product image and ask people to share their experience. Genuine experiences from real people encourage others to try. These hashtag campaigns can be like CRM on social media and help spreading word of mouth, even when people don’t know each other personally.

Story Telling

In social media, storytelling is what it is. We want people to know our stories and present them in form of words or visuals. They should be realistic and captivating with emotions and experiences to create that influence we desire. Your social media strategies should embody storytelling in more appealing fashion. You can hire experts like Logicsofts Web Agency for better results.

Power of influencer marketing and creative storytelling are the major driving strategies in 2017 for social media marketing. When you cannot afford to experiment with your repute already, teaming up with experts like Logicsofts Web Agency is an excellent idea. Building your brand takes a lot more than just satisfying your customers and offering them discounts and free gifts. You need to be reachable to your target market and make your presence felt.

How to Get Ranks For Your Local Business Through SEO

Local businesses require focused link building strategies for obtaining ranks in search engines. In 2017, the usual local SEO processes still prevail for growing your business. But, besides, you require some effective marketing campaigns and other organic strategies.

Try Changing Your Strategies For Local Business: Instead of focusing on a single approach, you can use multiple ones. You should identify what are your customers are wanting from your business and how you can be visible to them. You should not depend on local clicks that are coming for free, but look forward to your actual goal, which is gaining more and more valuable customers.

Utilize Your Business Ratings: If you possess an excellent rating score, your SEO strategies can improve. Though getting scheduled, within the local finder can bring you success, the positive ratings and reviews can help you in the long run. When your rating score is high you can easily gain clicks from the users who trust on the ratings.

Examine The SERP By Asking Questions Yourself: When you want to be successful in SERP, you should ask some questions to yourself.

  • Are my prospective customers using the voice search option? Many mobile devices are now coming up with the integrated voice search options. For example, which is the highest rated pizza store nearby? When you are organizing your local strategies, never forget this voice search option. If you want to learn other link building strategies, you can always get guidance from a Sand Crest SEO company executive.
  • Who are my competitors? Within the local results, there can be various websites using the same keywords as yours. Try using the tracking tools for identifying the ranks of your competitors and learn their percentages of visibility, within your definite market.
  • Is my website properly optimized for the specific searches ‘nearby’? In the last 5 years, the search patterns for the ‘nearby’ or ‘near me’ searches have increased a lot. The users are usually looking for the businesses that are located close to them. So, you should focus on this factor for improving your SEO strategies for the local business.
  • Shall I ignore the snippets which are featured? Featured snippets can be helpful for local businesses also. Without ignoring the featured snippets, there are various possible opportunities through which you can increase the visibility of your local business.
  • Shall I keep myself away from the advertisements? Google definitely earns money from the paid ads. Therefore, you cannot fully ignore the ads. Google is looking for various ways of monetizing the local search options. Your entire click through rates will increase with both paid listings and the organic searches.

Now, as you are open to many ideas, you can use these actionable methods for improving the visibility of your local business. Use effective tracking tools and statistical methods for measuring your successes and failures. This will help you in identifying the spots where you require corrections and determine what strategies need to be continued.

How to Online Payments Benefit In Your Businesses

The online payment gateway is quickly becoming the payment method of choice for businesses and customers alike. Other forms of online payments, as described by Entrepreneur, are also taking off. The main reason for this shift is the ever-growing demographic of internet users. According to Pew Research Center, Millennials are now the largest generation, and they make up the largest market of consumers. Millennials have grown up using the internet, and they prefer online platforms for all of their social, financial, institutional, and commercial needs. Plus Generation X is quickly catching up in internet usage.

As online payments grow in popularity, do they benefit businesses in other ways aside from providing a way to capture the online market? In essence, yes, they do! Here is a brief overview of how online payments benefit businesses.

Rapid Flow of Payment

There are many forms of online payment, and their convenience and versatility indicate that your customers are likely to buy more frequently . With more payment options, you can capture customers that are using credit and debit cards, e-wallet services, online checks, and many other payment options, many of which are incredibly easy to use. Instant purchase means instant gratification, and customers know that their purchase is on the way after clicking that buy button.

Plus, the ability to use a credit card allows for easier purchase of big ticket items, or items that are out of customers’ immediate purchasing range. This also increases the frequency of transactions. Many businesses find that their payment pipeline opens up and money changes hands faster and at greater volume.

Automation and Tracking

Online payment systems tend to allow for far greater automation and more effective tracking processes, which cut down on operating costs, human error, and training costs among others. Businesses receive instant notification of payment, and they don’t have to worry about funds being tied up somewhere.

Payments automatically go through, and businesses don’t have to worry about manually billing clients, collecting payments, and taking in subscription fees. This frees up valuable time and energy to concentrate on other tasks. Plus there is less training involved for employees. All you have to do is set up your store and you can start selling your goods right away.

Finally with tracking, capabilities, businesses know exactly where money is coming in, and with business to business transactions, they know where their expenses are going. Online payment systems can also be integrated with other software packages like accounting platforms, inventory management systems, and payroll systems for increased control and automation.

Increased Trust

In the past, a small business typically had to put a lot of work in establish trust among its customer base. Now with powerful and secure online payment platforms, all a business needs to do is integrate its operations with a payment system and customers can order with confidence, knowing that their credit card purchase experience will be pretty much the same wherever they go.

Thanks to advanced encryption technologies and secure payment protocols, customer can rest assured that their payments will go through immediately and securely, which is a net positive for customer trust.

Marketing Opportunities

To the delight of internet retailers, online payment systems also allow for many additional marketing opportunities. Thanks to convenient information technologies, it is easy to set up revenue-boosting affiliate programs in which affiliated sites are rewarded for sending customers to your point of sale.

Online payment systems also allow for more sophisticated upselling mechanisms. At checkout, customers can automatically be presented with useful supplements to their purchase, or they can opt in for emails with additional offers. Personalized check-outs also provide opportunities for last minute deals or seasonal offers as the customer shops.

Capture More Market Share

Since internet users now comprise a plurality of all consumers, eCommerce is a huge market to tap into. Further, a lot of those shoppers prefer the ease and convenience of paying online, whether with a credit card, debit card, e-wallet, or another form of payment. Many businesses have websites, but it is important for serious business owners to catch up with the times and invest in an online store with full online payment capability. The businesses that fail to do so are losing out on revenue to their competition. Now is the time to get started!

This SEO Tactics That Will Not Do You Good Anymore

One of the most important things about SEO you need to remember is that nothing stays the same for too long. As a matter of fact, it takes a little moment of not following the latest trends in the search engine optimization to end up on a lower position in the SERP. So, if you want to make sure that you will not lose the position you have been working hard for, you should read some of the tactics that no longer work, which we listed below.

Ultra-Short Website Content

What’s a website without a good Home and About Us page? They are important not only for the optimization but for your customers too. They want to know what you are doing, why you are doing it, how you can help them, and other important information like that. For this reason, you need to make sure that your website content is longer than 100 words, with 2 or 3 keywords in it.

Taking Every Opportunity You Have for Guest Blogging

A while ago, it didn’t really matter what content we were uploading online. However, things have changed in the past few years and now, the quality of the content is really important. Because of this, taking absolutely any guest blogging opportunity that comes your way is not the best idea.

Focusing on “The Bigger Picture” Rather Than Local SEO

Many companies think that they have to optimize their websites for the entire state, country, and even the world. However, if you are serving only the people who are near you, there is no point in spending time, money, and resources optimizing a website for a bigger area. What really matters is optimizing it for the local area so the people who are actually going to search for your services and products and can take advantage of them can find you easily.

News Voice Search and Changing SEO Trends

The convenience that is brought to us by in- app chatbots and personal assistants like Google Home, Siri, Alexa or Cortana has led to increase in voice search in last couple of years. With word recognition errors going down and advances in artificial intelligence, voice search has gained momentum in huge scale.

Voice searches are like conversations that give out better and specific results compared to typed queries. Direct answers instead of a list of links make it easy to get things done in real-time. And, with better user experience, voice search will continue to grow exponentially.

While people are falling in love with hands free search option more, and the regular tweaks in the algorithms of search engines everyday, SEO tactics should aim to incorporate new trends to meets expectations.

Usage of Keywords

People generally don’t type what they speak. A person using text search might intend to use only a few words or short-tail keywords, but while using a voice search he might go on using a complete question.

Suppose you want to inquire about weather in Bristol at present. Now, when you are typing, you might enter the phrase “weather in Bristol”. But, if using voice search, you might go for a question like “what is the weather in Bristol now”.

Queries like “I need a locksmith to fix the lock of my door” will give out different results when compared to a short tail keyword like “emergency locksmith” though both mean the same. Long-tail keywords come into picture and they are more like questions with words what, when, where, how, etc. Affordable SEO services can be roped in to find out those perfect set of keywords.

Tailoring your Landing Page

Your landing page’s meta data and your ad should be kind of an answer to a particular query instead of providing just few words about the page. While you have done your research and found out your keyword, use words and fillers to make it sound more like a query and not just a statement.

Contents

Search engines now look out for crisp and concise information that address user’s queries and these answers are read out by the chatbots and assistants. Contents should be more interactive kind and informative and to the point. Rich answers is what will get a website on top position in SERP. More and more questions and FAQ pages should be used in the contents to get better chances of appearing in SERP.

People using text search might look out for links for doing a research work, but voice search users generally look out for real-time answers to their queries. This changes the outlook of both kinds of searches and businesses looking for more traffic need to adapt themselves for both kinds. Best is going for affordable SEO services to get your contents, website and social media optimized as per current trends.

Voice search is fast, real-time and allows users to multitask the same time and with big data and IoT taking the centre stage, personal assistants and chatbots are on their way to make us more dependent on them.

This Ultimate Guide to Attracting More Customers

Every business works on a sole objective of alluring more and more customers and thereby adding to their baseline revenues. With changing scenario in the industry, focus is shifting to more of user engagement through online avenues. Whether a business is a startup or an established one, having a strong online presence is must today to meet this objective. A good SEO agency can help you gain higher visibility on the online platforms through its strategic digital marketing services. The agency can also help you do your customer analysis based on different criteria, which can further help you build your marketing strategies to attract more of them.

There’s certainly more ways to attract customers and widen the base. Segmenting is the most important aspect in identifying your potential customers. You may have the ones who are the best and then there are those who are difficult. Segregation will help you focus better and design your marketing approach.

Here are a few things you can do –

Client And Marketing Personas:
Identifying your customer base depending upon their habits, influential factors, demographics etc. This will help to create a better understanding of the desires and needs, purchasing habits, dreams, problems and essential things in the life of the customers. Thus, creative and interesting content would be required according to influence them.

Getting Information About The Clients:
Well, finding the client information is really important and at the same time much difficult. You can make use of the information that you have earlier analyzed about your ideal customers. Choose the information wisely as there is also much information about the unwanted clients. Take the help of analytical data from the website, have a talk with the team members of your SEO agency who does thorough research on customers’ behaviors in terms buying choices they make and fetch the required information.

Interview The Existing Customers:
If you are thinking of interviewing your existing customers, then you are on the right path. This way you can do a good research of the customer’s personal data. But the question here is, how can you do that? Internet marketing services can be used to reach out to potential and ex-customers. Try to encourage them to get back to you again by offering a voucher and getting a feedback on the services. You can also go on talking to the people who haven’t heard of you yet, leave aside buying anything.

Find Out The Customer Problems And Try To Solve Them:
Process the interview data to understand what the customers want and how best you can address their needs. Interview and research would provide you with the base to do a root cause analysis of the issues and whether or not it would be feasible to look at the problem resolution. It may also occur to you that a new solution can actually solve the issue. The exercise can be take online through a well thought through strategic digital marketing plan for your business.

Search Engine Optimization:
Search Engine Optimization (SEO) offered by SEO agencies in India and across the globe helps business expand their reach to a wider base of consumers online. Using SEO link building services and many other SEO strategies, your website can get a higher ranking on search engines like Google. Which means your business gets higher visibility and more customers.

Content Marketing:
Content Marketing is an important aspect of SEO. Content helps you position your business online. Fresh, relevant, original and high quality content is must for our business online profile. Ensure that you keep updating your profile and provide the users with the latest information on your business. It is also equally important that your online content is free of plagiarism.

Social Media:
Social Media is by far the most effective platform today to get connected to your existing customers as well as the new ones. Through social media marketing, you can engage your customers positively, keep them updated with your business information and manage customer grievances. If you are not on the social media, then you are really missing out a huge number of viewers. However, it is also important to understand which social media platform you are using to promote your brand and business. Not all may be relevant or effective for your business. A digital marketing agency can help you strategize on this.

Tips to Generate Traffic for a Blog with Explainer Videos

The use of video content across digital media is exploding, and any organization that wants to succeed in the online world needs to embrace it. The likes of Facebook and Twitter are investing heavily in video technologies, so now is the time to generate traffic for your blog or website with explainer video.

The options video content provides are endless, but there are certain approaches to the creation of explainer videos that deliver particularly impressive results. Making content that engages, informs and grabs the attention of consumers is essential in what is fast becoming a crowded area of the video.

There are a few things to remember if you want your videos to grow your online presence.

Make things interesting

Consumers are now bombarded with videos on websites and social media platforms. For your video to stand out, it has to grab the attention from the very beginning. Make sure your images are shot in high definition, and make them bold and intriguing. Your explainer videos should always contain text in an easy-to-read font, as they will often be viewed with no sound. The message you’re getting across should be understood within a few seconds, otherwise users will simply scroll down the page to the next option.

Focus on the benefits

Consumers always want to know what’s in it for them. If you’re going to get lots of people to click through to your website on the basis of what they’ve viewed in your video, you’ll need to give them something for their efforts. What benefits can people expect when they land on your site? Once you have identified them, include them in your video presentation.

Link to your website

The whole point of an explainer video is to attract consumers to your blog or website by helping them solve a common problem. To make things as easy as possible for users, always include a link to your website in the video description. More importantly, you need to give users a reason to click it. While it’s important to provide useful information in your videos, you should hold back a little and save some for your website. For instance, you can provide half a solution in your video, and then encourage viewers to visit your website for more information on the subject.

Utilize as many platforms as possible

Once you’ve created a fantastic explainer video, you need to get it out there. It’s important to use as many publishing platforms as possible in order to maximize your video’s reach. Utilize the likes of Facebook, Twitter and Instagram to full effect. However, you may need to tweak your videos in line with the optimum dimensions and video lengths of each platform. Start with publishing on your own website, and then start sharing on social media platforms. In addition, reach out to thought-leaders and other organizations in your industry, and ask about the possibility of some reciprocal publishing arrangements.

Utilize SEO to full effect

If you have implemented an effective SEO strategy, a lot of people will find your video via a search engine. To maximize traffic the likes of Google and Bing, do some keyword research to see what consumers are searching for. Use these keywords in the video descriptions you write, and in any accompanying content you create.

Creating viral videos that help people with common problems is a great marketing strategy — but only if the videos are high-quality, engaging and informative. The quality of video you create will be a direct reflection on your brand, so spend some time and money on getting it right. Video marketing is the future — and your business or organization can’t afford to be left behind.

Are You Looking For A Marketing Automation Tool

Businesses are increasingly shifting towards automating their marketing efforts. A 2014 survey report published by SiriusDecisions found that the number of B2B organizations using marketing automation tools was nearly 11 times higher than what it was in 2011. This is a massive 1000{f27d30d81fa29060f5b357e7bc6b43788891064f20c0bc45c45950780a355153} increase in adoption over a three year period. Today, automation is a vital component of marketing in not just B2B organizations, but also businesses that cater to the end customer.

Picking the right marketing tool for your business is a matter of priorities. There are a number of free marketing automation services in the market today. But these solutions can be unreliable and not suitable for a corporate business. Besides price, you should also look at the various other features that make marketing automation important for your business.

Look at the core features first

Marketing automation tools inevitably come with a lot of frills. As a marketer, the first thing you should look for however is the core product. The automation component of the product needs to be sufficiently flexible to work for your specific business requirements. The tool must let the user set rules and conditions at every stage of the marketing process. This way, the marketer may set hundreds of scenarios and set rules for how to react to these specific scenarios.

Email integration

Email marketing forms the core component of any automation strategy. No matter how you acquire your leads, you will still need to nourish these leads and generate interest through email communication. Companies like SquareSpace spend hundreds of thousands of dollars each month to capture leads who are then nourished over email marketing strategies. No matter how large your business is, pick a marketing automation provider who has strong foundations in email marketing. Failing this, you could be bleeding a lot of money in nourishing leads over email marketing platforms that don’t enjoy good reputation and thus have poor deliverability.

Ease of use

While marketers would require a software with advanced filter and rules based automation features, it is also important to pick a tool that is easy to set and deploy. GetResponse, a company that started off as an email marketing platform and which now has advanced marketing automation features is a good example of intuitive design. The service comes with a drag and drop workflow builder that lets marketers design powerful workflows with just click and drag functionalities. If you are an eCommerce business, a tool that easily integrates with third party platforms would come in handy. This way, you could set rules for specific use-cases like when a visitor abandons their cart or when they just made a purchase.

Scalable

Marketing automation is an extremely powerful strategy and could drive up the number of prospects in your sales funnel quite rapidly. It is hence important to pick a marketing automation tool that is scalable. This is not only important from an infrastructure perspective, but also from the pricing point of view. If you are a bootstrapped business that is starting out on marketing automation, you may want to know your outgoing expenses from automation when you have several thousand prospects in your sales funnel. The automation tool you pick should hence have a transparent billing process and needs to be affordable.

Having a Fruitful, Long-Term Relationship with a Best SEO Agency

Although Google gives advice on hiring search engine optimization (SEO) professionals, there is little information regarding obtaining the most value after hiring the consultants. There’s a huge amount of resources and information on SEO-based topics for webmasters. However, it is not likely that Google has ever sought the services of an SEO firm and is therefore not in the business of client/vendor relationship advice.

The relationship between an SEO firm and its client must be a win/win. In addition to receiving the expected results, you may want to receive some additional services and support. You might want to outsource all your SEO activities or you might want the consultants to build a case and justify every inbound link or content/code edit.

To hire SEO professionals for the long term, consider the following.

Finding a good team of SEO consultants

Initially, this might seem easy because a majority of firms in the business of marketing, IT consulting, web design, or public relations claims to provide SEO services.

When you work in a certain industry or market for some time, you are likely to develop relationships with a variety of consultants. Often, word-of-mouth referrals are vastly effective in the case of digital marketing or search engine optimization work.

Getting a new project or job that needs outside expertise usually drives the search for consulting services. Having a good network of contacts is therefore important. It saves you considerable time that would have been used employing other search methods. The searching process doesn’t end at recommendations though. You need to have objectives and criteria which you will use to determine if the SEO agency is right for you.

Your relationship with your NYC SEO authority needs to be mutually respectful and open. In addition to holding your intentions and behavior to a higher standard, an effective way of ensuring a good relationship with your SEO agency is having a structured agreement. Put in place a proper project plan and scope of work which defines the roles and expectations of both you and the agency.

Carefully examine your objectives and resources. You might not have a good grasp of the strategies and mechanics of effective social media and SEO programs. That is understandable because that’s why you need to hire the consultants in the first place. Make sure you have clear digital marketing goals in order to get the most out of the agency you engage.

A majority of leading SEO firms certainly have the capability of going through a discovery process with your company to come up with realistic goals. However, keep in mind that great reasons for launching search engine optimization efforts do not include a reaction to competition or a well-articulated pitch by a consultant.

Having clearly defined business goals is integral to an effective search marketing program. Holistic SEO is more than monitoring sales, traffic, and rankings; it can lead to a reduction in costs and an increase in revenue in areas such as public relations, recruiting, and customer support services.