Monthly Archives: April 2018

This Why Most eCommerce Stores Don’t Succeed

In today’s fast world, most of the people (who uses the Internet) buy products/services from eCommerce websites in order to save their valuable time and energy. This trend has prompted entrepreneurs to set up their eCommerce websites so that they can reach out to maximum number of people within a short duration of time & accelerate their sales.

Running an eCommerce business can be an exciting feeling. But, apart from several benefits, there are various fatal challenges that can lead eCommerce business owners to a complete fiasco. Many passionate chaps in eCommerce field pursue their own entrepreneurial dreams with great zeal, but their long-awaited dream (of having a recognized eCommerce brand) gets shattered within a few years. In this article, we will analyze why so many eCommerce business organizations fail miserably. Just go through the below-mentioned points carefully.

1. Inappropriate Website Design

It’s a fact that customers are more receptive to a website which is visually appealing, easy to navigate and offers the exact information (quality content). If your website is complicated and has clutters (such as lots of advertisements, too much visual content-several sliders & popups, cookie warnings, complex navigation etc.), visitors swiftly lose their passion to browse your website and leave immediately without taking any action. Such disappointed customers never come back to your site in future. This causes a sharp decline in website traffic, leads, sales, email subscriptions, etc.

●    Solution

Keep the structure of your eCommerce website simple and straightforward. Make sure that it is visually appealing and has all necessary elements that help visitors to buy products/services quickly and easily.

Get your eCommerce website designed from expert web developers/firms that have expertise in eCommerce site design and development. You should always renovate your website design & its layout as per the changing taste of buyers. Make sure that visitors have pleasant browsing and shopping experience on your eCommerce website. It works a lot for your business. A happy customer not only buys frequently from you but also recommends your eCommerce portal to others as well.

2. Flawed Content Marketing Strategy

Having a pre-defined content marketing and its timely execution is vital to gain success in the eCommerce business. You must be aware of the fact that customers don’t get any chance to inspect the products physically when they are about to buy from your eCommerce portal. So, it is your content presentation style, which lets them have a basic idea of the product and encourage them to buy.

The problem is, most of the eCommerce website owners don’t have a well-defined content marketing strategy. As a result, they use unfair practices (such as copying content from other’s website, using the same product description, again and again, spinning the content which is already live on other websites, etc,) to meet their growing demands for website content. A flawed content marketing plan can be a complete disaster for any eCommerce website as it doesn’t drive customers to buy products and services.

●    Solution

Just create fresh, user-centric & meaningful content and update your eCommerce website regularly. It will encourage buyers to visit your site, read out the content and buy the products they need. Always keep in mind that content development is a time-taking process. So, if you face the shortage of the quality content, avail the services of digital marketing agencies that offer content development services. You can discuss your specific needs (in terms of content) with the content marketing agency and get your desired content created easily and effortlessly for gaining the ultimate goal of your eCommerce business.

3. No Customer Retention Policy

Today’s eCommerce business is full of competition. There are many e-retailers who try to grow their eCommerce sales and increase their market share. So, for serious entrepreneurs, every customer is important from whom they get business.

From time-to-time, shoppers encounter issues in your eCommerce operation such as finding a faulty product, request for product replacement, money back, product not delivered on the due date, etc.

If you fail to address the legitimate concerns of customers, it will make them unhappy. This may affect your business negatively as disappointed customers not only stop buying from you but also dissuade others not to buy from your website.

●    Solution

To avoid such hassles, you should display the product replacement, return, money back policy clearly on your website. Also, you must have a clear-cut customer retention policy as how will you address the concerns of customers and get them back.

4. Low Visibility In Search Engines

It is one of the main reasons why eCommerce businesses fail in just a few days, weeks, months or years after their commencement. When you launch an eCommerce website, it should be placed well in the SERPs. When visitors look for products/services using their preferred search engines, they may find your website or its pages in results (depending on its ranking) and buy from your site eventually.

If your website has lower placement in search engine results, it is possible that visitors may not reach your site through search engines. If your site ranked low in SERPs, then you will miss-out on various business opportunities from organic search.

●    Solution

When you operate eCommerce websites, make sure you implement the best practices of SEO to improve its ranking in search results. A decent ranking in search engines means more traffic to your site.

However, eCommerce website optimization is not an easy task to do. If you don’t understand the ifs and buts of eCommerce SEO, it will be better for you to hire digital marketing experts/companies to perform that action. They will optimize your eCommerce site as per the latest trends in SEO and give you the desired output. You must have a separate budget and strategy for this.

5. Use of Outdated Technology

There are many eCommerce websites that fail to sustain long owing to the use of flawed or outdated technologies such as a poor selection of eCommerce software platform, CMS, server, OS, internet technology, etc. while you make blunders in this context, you face numerous issues related to the security, usability, scalability and performance of your eCommerce.

●    Solution

Be smart and make sure you are making no mistake when it comes to the use of various technologies to operate your website.

Use the best quality and robust operating system, server, website builders or CMS, antivirus, extension, plugins, Internet security technology, etc, and make your website user-friendly as far as possible.

6. No scrutiny

When you operate eCommerce business, you need to monitor, test and analyze the performance of your eCommerce website regularly so that you may face different challenges with a high level of confidence while handling day-to-day operations, customer queries, request for product’s purchase, etc.

If you don’t analyze the performance of your website, it will jeopardize your eCommerce business sooner than later.

●    Solution

You should check the performance of your eCommerce website at regular interval. If you can’t do that due to some reasons, you can use website monitoring services easily. This will help you to trace flaws in your eCommerce website and eliminate them in time.

7. Staff Dissatisfaction

When you leap into the world of eCommerce business, you have to compete against several established eCommerce business brands. In order to attract the customers (while facing tough competition from your rivals), you need to have a team of highly motivated staff so that you can operate your website smoothly and cater the needs of customers.

To operate an eCommerce website and keep it live 24*7/365 days, various professionals have to work for prolonged hours. It is observed that entrepreneurs with limited monetary resources fail to compensate benefits to their working staff and provide them pleasant and amicable working environment. This results in great dissatisfaction in working professionals which ultimately reflects in the performance of eCommerce websites.

●    Solution

Make sure that you have enough budget and business plans to finance your eCommerce website and motivate your staff for the development of your eCommerce business. A team of passionate and innovative professionals can go extra miles to develop or expand your eCommerce business and provide you the maximum returns with a little investment.

8. Credibility issue

There are millions of people who want to buy online, but they hesitate to do so because of their fear of leaking their sensitive information or online frauds. If your eCommerce website has security issues (such as frequent online attacks, data breach, several down times, etc, ), then customers will not deal with your business.

●    Solution

Handle website security issues with the utmost care and ensure that your website is safe for transactions. You can do the following in this case:

  • Add an SSL certificate to your eCommerce website. It makes online transactions safe and prevents online bully elements from accessing the sensitive data stored on your site’s database.
  • Add several payment options to your website.
  • Display reviews and testimonials.
  • Conduct security audit from time- to- time and eliminate security holes and
  • Ensure a strong social media presence.

Take Away Idea

These are many reasons that assert why eCommerce business ventures fail despite their fabulous launch. If you planning to try your luck in eCommerce business and be successful, implementing these recommendations will help you to prolong your business without any fail.

Top 5 Handy Data Management Tips for Bloggers

As a blogger, data management is simply the development of policies and practices that help you manage your content in an effective manner. It’s a policy based approach to handling and organization of internal data. This ranges from creation, initial storage, usage, and discarding. Lack of data management will make it hard for a blogger to maintain a fresh, engaging, interesting and insightful content or data. The blogger’s data could be photos, content, videos, or gifs. Here are five tips for data management.

Pick a Data Handling Platform

This is the most critical decision you’ll have to make as a blogger. As a blogger, data management is simply the development of policies and practices that help you manage your content in an effective manner. Based on your editorial calendar, chances are that you’ll develop some of the content weeks or months ahead of time. This means you’ll need a readily accessible, simple, secure and powerful data storage platform. There are lots of different data storage gadgets and platforms out here. You have to pick one based on your budget, type of content, safety issues and reliability of the platform or gadget. Ensure that the mode of storage chosen can manage, monitor and protect your data for the entire time that it’s needed.

Budget for a Backup

No matter how safe or secure your storage is, it can still lose your data. This could be through hacking, damage, human error, or it could also get lost. This necessitates the need for a secure backup or a retrieval system. There are a number of software that can act as effective retrieval systems. The most common backup system is the cloud. Even then the cloud is not failsafe as it can also suffer cloud outages. You could have one physical data storage backup as well as the cloud solution depending on the sensitivity and value of the content. The blogger’s data could be photos, content, videos, or gifs. Here are five tips for data management.

Organize Your Data

There is no use getting a secure data management unit if the data itself is jumbled up. Find a way to organize your data for ease of retrieval and use. Data organization is the primary goal of data management. Depending on your editorial calendar you could organize the data based on chronology, themes, alphabets, or sensitivity. This will make it easy for you to know which data exists and where. It will also help you to have a clear direction, the evolution of your digital data, and how well you have utilized it. This ranges from creation, initial storage, usage, and discarding. Lack of data management will make it hard for a blogger to maintain a fresh, engaging, interesting and insightful content or data.

Examine the Data Copyright Aspects of Apps

Given the evolution of technology, chances are that lots of the data will be used on apps and uploaded on app platforms. That’s why you have to examine the data policy of the apps that you choose to use. One of the issues is that some apps have a policy in which you lose the copyright over your content once it’s uploaded onto the platforms. This means you have to be willing to live with the possibility of unauthorized data replication by third party players. If you aren’t comfortable with their data policy then opt out of using that specific app.

Buy Great Analytics

Data is only as useful as its ability to generate great outcomes. That’s why you have to make sure that you have great data tools that help you generate the best metrics and variables from data. This comes in handy when you are working with clients and you need to provide them with proper outcomes of a typical products campaign. This also means you’ll need to adopt simple, effective and affordable data reporting tools like excel reporting tools to help you manage the reporting process. Most often data is only as good as its ability to give a proper and useful report to end-users. Great analytics will also make it easier for you to gauge the progress of your blogging experience.

Remember your blogging experience means you are primarily dealing with data. Great analytics will also make it easier for you to gauge the progress of your blogging experience. This means every aspect of data, from creation, storage, presentation, analysis and eventual deletion have to be taken into account.

Here 10 Crucial Online Metrics and How to Use Them

If you’re running a business, you’re going to want to know as much about your customers as possible; customers equal sales, sales lead to profit.

And whereas it was once quite difficult to accurately gauge the success of a marketing campaign, with the induction of online metrics, business owners now have immense amounts of data at their disposal that provides them with all sorts of feedback as to how well they’re connecting with their targeted consumer base.

The key though is knowing which metrics are relevant and which ones aren’t so useful.  Checking out tools such as Google Analytics and attempting to discern what you should be focusing on and which metrics you should be ignoring, can be a trick task and implementing the  wrong numbers into your marketing strategy can not only be a waste of time, but cause your sales to sink like a stone.

But don’t worry, I’m here to help you know what’s what.  Here’s a list of 10 crucial online metrics and how to use them.

1)  Website Traffic

Right off the bat, it’s knowing the level of overall traffic your site is receiving.  Monitor the ups and downs in site visits as they relate to any particular campaigns, the time of the year, or special events either your business holds or are just occurring in day-to-day life.  For example, when you put a product on sale, promote the sale through some online advertising and watch how it affects traffic to your site.  If traffic goes up, you know the approach worked, if not, move on to something else.

2)  Traffic Sources

While overall traffic is king, for marketing purposes it’s important to know where it’s actually coming from.  Is your traffic primarily coming through Google searches, is more of it being driven by people coming directly to your site by typing in its web address, or are people bouncing onto your site from referral sites?  Knowing what’s coming from where is a good way to understand which types of marketing strategies are working for you and which ones aren’t.  For example, if most of your traffic is coming through a URL, then visitors know who you are before they get there which means you’re effectively getting your name out there, while on the other hand, if people are mainly discovering you through related sites or general searches, you might want to look into an ad campaign to word of your business directly to consumers.

A key aspect regarding sources of traffic metrics is knowing the percentages.  If less than SEO of your traffic is coming through searches you’re website probably isn’t ranking well on the search engines.  You want your referrals to make up about SEO of total site traffic, with the rest being from people reaching you directly through your site’s URL.  The goal being to create a well-rounded customer base to that you’re not putting all your eggs in one basket.

3)  New Visitors/Returning Visitors

An important distinction between types of visitors to your site is how many are coming to your site for the first time vs how many have been there before.  Typically these metrics will show more first timers than those returning, but if the ratio leans to much towards newbies it can be a sign that you’re not doing enough to encourage people to come back after their first visit.

While the reasons for a low return rate can vary, a good thing to examine first is the quality of the content your site provides.  If it’s not useful, easily accessible and interesting you’ll probably want to start making some improvements.

4)  Conversions

You can have awesome levels of traffic, but in the end, it’s the conversions that matter most.  With the various online analytics tools like KISSMetrics or Mastergrades, you can do such things as track how many potential customers begin but fail to complete the purchasing process, view the number of people who’ve downloaded content such as a free eBook, then left the site never to return, or check how many visitors had a shopping cart ready to go and then abandoned them.  By studying the conversion metric, you gain insight as to why your visitors aren’t going all the way through with their purchases.  Is it that your site lacks a clear, simple checkout process?  Should you be providing more detailed information about your products?  Or is it simply a case of your prices being too high?

By monitoring this metric, you can start to ask yourself the right questions – only then will you know what adjustments to make in order to boost sales.

5)  Which Pages Draw the Most Traffic and Lead to the Most Conversions

While the homepage is where visitors usually wind up first, it’s not necessarily the page that leads to the most conversions.

Often times the most popular pages are the ones that provide the most relevant and useful information – something that writing services can provide – such as blog posts and case studies or even ones that offer fun competitions.   These are the pages where you want to spend the most time optimizing with effective SEO since they can be used not only as a gateway to other pages on your site, but also as a place to highlight your product.

Methods of SEO include inserting keywords into your content, incorporating add links and adding links and banners.

6)  Interactions

Besides seeing how many visitors are landing on your site and where they’re coming from, it’s important to monitor how many interactions your average visitor is performing.  From subscribing to your email to signing up for your newsletter to clicking the “like” or “share” button, the more key interactions you can generate the greater the chance you’ll get conversions.  You don’t have to be passive with regards to the interactions either, by asking visitors to review products, putting together a social media group or hosting a competition, you can leverage your interactions into increased engagement which often leads to more sales.

7)  Cost/Conversion

It’s great to get sales, but you need to know what you’re spending to get them.  By studying the cost per conversion metric, you’ll be able to see if your pay-per-click marketing campaign on AdWords is paying off.  Knowing what the cost of each click is and how often they result in conversions is crucial to determining whether or not you should stick with the current strategy.  If things don’t make financial sense, it’s time to switch it up.  One way to stay in the black is to create a budget that’s set around the value of each conversion and then compare it to how much better you could be doing.

8)  Exit Pages

Figuring out which pages visitors are most frequently jumping off your site from is a great way to optimize your site users experience and keep them until they convert.  Does the layout of a particular page make it difficult to navigate, causing frustration and a higher exit rate?  Is there a page within the conversion process that becomes confusing?  Understanding where and why your visitors are leaving your site early is the key to making the necessary adjustments to increase sales.

9)  Keyword Effectiveness

Keywords are key and you need to be constantly monitoring them.  By altering and adapting your keywords you will stay in tune with what consumers are typing into the search engines, allowing you to track your site’s ranking for keyword usage.

10)  Bounce Rate

Bounce rate, the rate at which a visitor lands on your site and then takes off immediately.  Sometimes the visitor just wound up at the wrong site, but often it’s because you’re not offering the info they’re looking for or that the page is simply taking too long to load.  The key is to balance minimizing bounce rate without drawing in a lot of traffic that doesn’t belong there in the first place.

By implementing site optimization and testing, you can determine what it is that leading to a high bounce rate.  Split testing is an effective method of figuring out what works and what doesn’t.  Trying out various calls-to-action, creating different or fresh content or inserting different keywords can lead making your site more attractive to your targeted visitors, thus lowering your bounce rate and leading to more conversions.

Information Needs and Benefits of SEO Training

Search Engine Optimization or SEO is one of the most effective and best Digital Marketing methods. SEO provide you better site than the other sites in response to a search query. SEO is an integrated part of online business. Basically SEO deals with web designing, content writing and graphics designing.

With the changing technologies the SEO tools and techniques are updated from day to day. In each and every SEO training institutions you will find some common training features, such as: Framework Based Training with Process Oriented Results with Re-Capture Technology, Processes oriented Training with Ethical Innovative ways with Placement Assistance, On Process Training Methods Given by Experts in SEO Corporate Professionals, Hands on Real Time Projects Experience & Opportunity to work in Real Time Projects, learn the Technology By Leading Real-Time Consultant in Specific Timings, Reasonable Course Fee with Free Software installation & Free Materials, Professional Based Training With SEO Real-Time Scenarios Basis etc.

The popularity of SEO services has increased among young generation. To get a covetable job with fat salary at any renowned SEO company you have to be a well trained SEO expert.

At present time SEO training skill and knowledge about Search Engine Optimization is very essential for every Web owner, Web designer and Web developer. If you lead an online business you should obtain SEO training in kolkata, which will help you to make your online marketing as a successful business.

You can complete your SEO training in Kolkata without spending too much money and time. SEO training method is very simple. SEO training in Kolkata will provide you SEO strategies that you will be learned easily. Now, at the present time at the competition market, your SEO training will help you to lead your online marketing domination successfully. Searching online SEO training institutions is the best way for you. It will help you find the best SEO training institution in affordable price. Students having prior knowledge of internet surfing and social marketing get an extra advantage at every SEO training institutions.

The expert trainers at Kolkata SEO training institute provide you the bellow mentioned SEO training courses;

Searching Fundamentals
Search Engine Optimization
Major search engine such as Google, Yahoo, Bing and keywords on World Wide Web
Google AdWords and AdSense
Promoting websites online
Social media optimization
URL rewrite for SEO
Social Media Optimization
Various SEO tools
Content Management Systems
Content Writing Techniques

The major institutions of SEO training in Kolkata provide both onsite optimization and off-site optimization courses. SEO training in Kolkata is very helpful for students who eagerly want to build their career in SEO field. Most of the SEO training institutions in Kolkata are short-term. The SEO training course in Kolkata is suitable according to the demands of fresher. You can start tour SEO training in Kolkata at any time from the date of enrolment.

Some Kolkata SEO training institutions provide fresher to complete live project training and real time training in SEO. The SEO training institutions in Kolkata also teach you latest SEO techniques, tools and information. After finishing training your performance will be judged and you will be offered a suitable job.

Tips to Refine Your Approach to Online Business

The business world is entirely different than it was just 20 years ago. Currently, you need an online presence regardless of your business type. Merely owning a website was good enough for marketing in the past, but you must think on a higher level than before. Learn how to refine your approach to online business so that sales grow on an exponential level.

Concentrate on a Targeted Group

Target your online customers with attention to their groups. Targeting your audience is critical to success because you’ll see more sales with less effort as a result. Create social-media accounts that take followers’ locations and ages into consideration. Target your younger audience with hip products that speak to their age. Draw up an entirely different marketing strategy for older consumers. By targeting your advertising, you’ll see a better response during sale times.

Expand to Guest Blogs

An online business has many facets to it that are actually off the homepage. If blogging is part of your marketing strategy, try guest blogs on other pages. Some companies, such as The Rainmaker Institute, realize that by guest blogging, you’re spreading your name to new faces. Link back to your website so that traffic moves freely between the pages. Guest blogs also help your colleagues’ businesses so choose your sites carefully. Your article should be on a page that’s relevant to the subject.

Look at Conversion Rates

Some companies operate a website without any attention paid to the hidden analytics. Use this information to guide your marketing efforts. There are definite conversion rates in the analytics, which tell you if customers are buying or leaving the site with each hit. Learn about when and where a customer left your site so that you can alter the page as necessary.

Consider a Mobile Element

Your online presence can’t be limited to a basic website. Look at mobile applications or apps that are used in your industry. Evaluate your business’s core details, and create an app that’s helpful for consumers. Product listings, store hours and other information should be part of the app. Don’t make the app too detailed, however, because it’s meant to be an on-the-go tool rather than a comprehensive look at your company.

Don’t overlook the importance of email marketing in today’s business landscape. A weekly newsletter sent out to your loyal customers may not be read in its entirety, but it puts the business’s name front and center. Being a familiar name in a sea of choices only makes decisions easier for consumers. They’ll pick your company based on familiarity and comfort with the brand.